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Pirate — Democratising creative space
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- Client
- Service
- Sector
- Colophon
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- Pirate
- Strategy, Brand identity, Campaign
- Culture, Entertainment
- Photography: Marcus Ginns (London) and Andy Wang (LA)
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Pirate are changing the game and making creative space accessible for all, with around the clock access to more than 600 studios worldwide. Our job: to capture the spirit at the heart of the brand with an identity that puts the artist community first.
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The identity combines intentional simplicity and bold creativity, with an approach that is visually impactful, challenging, and tells a compelling story.
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In line with Pirate’s drive to empower artists, Arial, one of the world’s most widely available and freely accessible fonts, was selected as the brand’s typeface.
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The distinctive use of typographic stretch lends flexibility across physical and digital applications whilst creating a clearly recognisable aesthetic.
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“We’re a disruptive company, always trying to find better ways to support our community. Our work with Only has been transformative and helped us to ensure we stand apart from every other music tech brand.”
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David Borrie, Founder
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Initiatives launched by Pirate have offered support to and provided space for underserved creatives, enabling thriving artistic communities all across the globe.
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Got a project you’re keen to talk about? Get in touch
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