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The British Academy — Taking a historic institution in a new direction

  • Client
  • Service
  • Sector
  • Colophon
  • The British Academy
  • Branding, Print, Strategy, Visual Identity
  • Arts, Humanities, Social Sciences, Non-Profit, Research
  • Typography: Klim, Commercial Type
    Photography: Anoush Abrar, Azida Azina and Sphiwo Hlatshwayo, Marcus Ginns

Through a six-year partnership, we helped to revitalise the British Academy and highlight how the humanities offer solutions to the greatest challenges of our time.

The British Academy brand positioning billboard
We consolidated the Academy’s diverse interests and sectors into a common single purpose, centred around discovery, humanity and ambition.
The British Academy Strategic Plan
We developed a flexible visual and verbal identity that combined prestige and heritage with vibrancy, diversity and real world impact.
The new brand is helping the Academy to use its unique insights from the past and the present to engage new audiences in new and interesting ways.
A refreshed approach their digital and printed communications formed a key part of a strategic pivot to ensuring the Academy was engaging ever more people with their ideas.
A commitment to using design to boost engagement with the Academy's publications has helped to more than double the Academy's revenue from printed materials.
Our redesign of the British Academy website helped the organisation to almost double its web traffic throughout the course of our engagement.
Over the course of our six-year working relationship, we helped the Academy integrate their new brand into their work all across the institution – from events to publications and digital media.

“Only created a brand that embraces the Academy’s past, whilst enabling us to connect with new audiences. The identity positions the Academy as a leader in the humanities and social sciences and is helping us to work towards a future in which everyone is inspired to think more deeply about how the humanities and social sciences can shape a better world.”

Liz Hutchinson
Director of Communications and External Relations, The British Academy

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