We are delighted to announce that Only have been appointed to work with The British Academy, the UK’s national academy for the humanities and the social sciences. The commission will seek to support the Academy in proclaiming – and at demonstrating – the value of the humanities and the social sciences and the contribution of these subjects to understanding the world and our place in it.
 
The humanities and social sciences help us to understand ourselves, what it means to be human and how societies function. In today’s world, the need for us to learn how to live more harmoniously with people with different notions of society has never been greater. 
 
In recent weeks, we have been working with the Academy to help them to more clearly articulate their purpose so that it resonates with their many audiences – including policy and decision makers, the media, the academic community and the intellectually curious both in the UK and overseas. Work will now begin on the Academy’s brand identity, following the articulation of a new Strategic Plan looking ahead to 2022.
 
The commission represents an opportunity to support some of the world’s leading academics to shape our cultural, political and social lives. At a time of fake news, oversimplified binaries and distrust of expertise, the new brand framework will support the Academy in redefining how people conceive of its subjects.