Soccer Aid for UNICEF is the world’s biggest charity football match, supported by passionate fans in iconic stadiums and watched by millions at home on ITV.

Created by Robbie Williams in 2006, the annual event has raised over £90 million to help UNICEF UK protect Play for Every Child.

This year, we're working with the team at Soccer Aid for UNICEF with a robust piece of audience research to support their understanding of their brand perceptions and help refine and develop their campaign for 2024's event.

We're proud to be working alongside the team to help their important work reach a wider audience, and look forward to sharing updates as the campaign progresses.