We’re proud to announce that our rebrand of the British Academy has been featured by Creative Review, a highly respected platform that showcases some of the best work across the creative industries. This recognition is a testament to the thought and collaboration that went into repositioning this prestigious institution, known as the UK’s leading authority on the humanities and social sciences.

The British Academy represents over 1,000 of the brightest minds in the humanities and social sciences. With a mission to inspire, support, and promote outstanding research and researchers, the Academy plays a crucial role in tackling the big issues facing society today. However, with increasing misinformation and a growing divide between public and academic trust, the Academy recognized a need to demonstrate its relevance beyond the academic world and to engage new audiences.

We were commissioned to help define a new brand direction—one that reflects not only the gravitas of the Academy but also its ability to connect with people, cultures, and societies beyond academia. Working closely with the Academy’s leadership, we developed a new brand strategy that focused on discovery, humanity, and ambition—principles that speak to the unique contributions the Academy makes in shaping the future.

At the core of the rebrand is a sleek and modern monogram, with the ‘B’ symbolizing an open book and the ‘A’ slanting upward, representing progress. This new visual identity strikes a perfect balance between authority and accessibility, with a flexible design system that allows for everything from sophisticated materials to bold, eye-catching campaigns. The vibrant secondary colour palette adds a dynamic layer, ensuring the brand resonates with both traditional audiences and new communities.

Since launching the rebrand, the British Academy has not only strengthened its standing but also secured funding for a major summer exhibition. Our work helped embed the new identity across the Academy’s communications, from their flagship magazine to digital platforms, reaching a wider audience than ever before.

We’re thrilled that Creative Review has featured this project, highlighting the work we’ve done to help the British Academy brand evolve for the future. You can learn more about the project in our our case study.